Of rings, roses and jumping on bandwagons

It’s nearly Saint Valentine’s day. The advertising industry is adept at leaping on to bandwagons. So I thought I’d take the lazy way out this week and link to some Valentine themed commercials. I really wanted weird and funny ones but they were difficult to find. I’m obviously looking at the wrong sites.

There were plenty of rather rude ones and misogynous ones. I ruled these out, along with anything too soupy. Also, the few rather odd or funny ones just weren’t that good. I’ve chosen one clever one from Google, even if it is old and a bit soupy at the end. A rather sweet Indian one, advertising eBay, and a very romantic one from Cartier - with far too many roses.

The Cartier one is in there despite all the roses and its ‘boy meets girl’ and ‘it will be all right in the end’ message. Why? Because Cartier are brilliant at making long commercials that tell stories. The best commercials always tell a story, even if there are no words.  Such as in the exquisite L’Odyssée that I posted on this blog some months ago.

And, call me cynical, but Im sure that ring helped!

P.S. I would like to have embedded the videos. I managed it last week. I did exactly the same thing this week but all I got were strings of URLs. And wasted two expletive hours trying to sort it out. And eventually gave up and went with links. Grrrrr.

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